SEMNE is the premier association of search marketers in New England. We gather six times per year to learn, exchange information and network with peers. Members are SEO/SEM professionals and website owners. Learn more about SEMNE.
Join SEMNE on May 22, 2013 in Windsor, CT for a presentation by Bibi Mukherjee. Retargeting is a pivotal factor in the right management and conversion maximization of multi-channel marketing. Search, social, email as well as the traditional media of print, radio and TV have long ceased to exist in isolation. Every touch point counts, and every channel plays it’s part. This session will focus on how to create a retargeting conversation with the right people using mix ‘n match conversion actions, aligning messaging on multiple channels, delivering the right message at the right time, understanding user intent, tightening targeting and increasing conversion rates. We will discuss online advertising options including AdWords, AdRoll, Bing Ads, Criteo, Facebook, and LinkedIn. The attendees will take away thoughts on making the most effective use of a rich combination of every marketing asset to extend their reach and boost conversions.
Retargeting and Multi-Channel Marketing
Wednesday, May 22, 2013
Hartford/Windsor Marriott Airport
6:00 pm – 6:30 pm Registration desk open
6:30 pm – 7:30 pm Networking reception
7:30 pm – 9:00 pm Presentation followed by Q&A
The bar at this event will be sponsored by Distilled.
About Our Speaker
Bibi Mukherjee is the founder of Curve Trends Marketing, a Burlington, Vermont based Digital Marketing Agency. The agency’s philosophy of data driven creative insights led by multi-channels touch points and audience retargeting has been integral in crafting success stories for both National & Regional brands across industries, especially in the travel and hospitality space.
Bibi, a Mechanical Engineer, started her career with Nielsen, India. She has developed and led implementations for a multitude of marketing campaigns, and has 20 years’ experience working closely with global and national brands.
A columnist and a speaker, Bibi is also the chief formulator of the Vermont Web Marketing Summit, a leading annual digital marketing conference of Vermont & New England. The event has experienced dramatic growth since its inception in 2010 and attracts some of the best digital marketing minds in the country. The conference focuses on strategic integration of digital marketing channels and is held every Fall in beautiful Burlington, Vermont.